Beautifully Independent


Welcome to Peters Fashions, we are an independent family owned department store in the heart of Huddersfield. Our aim has always been to offer choice, individuality, excellent value, quality and the best customer service, to ensure your complete satisfaction.

David & Caroline Whittle
Owners of Peters Fashions


Peters is an independent Department Store, located in the heart of Huddersfield Town Centre. The store anchors the Packhorse Centre, in Huddersfield's premier shopping street, King Street. Opposite Boots, WH Smiths, Marks and Spencer and directly adjacent to the entrance to Kingsgate Shopping Centre. Peters trades on 20,000 square foot over 4 floors. We are primarily a store full of successful and award winning Brands.

Since 1982 Peters Fashions has seen 3 generations of the Whittle family working behind the scenes. Caroline Whittle who heads the King Street department store with her husband David, states it is “central to all of our lives.”
In 2007 when the BBC produced a documentary about the store, the couple’s two sons Jonathan and Joseph, told the programme makers that Peters was an extension of their family life.
“They were always here, they’ve grown up with it,” says David, who was also raised within the retail trade.
Jonathan, who has undertaken a degree in international business management at Manchester University, used to manage the store on Sundays. His brother Joseph, also pursuing business studies, has now taken over this role. “We are not leading them into the business,” says David, “they are genuinely interested in it and have both worked in the store at weekends and during holidays.
David and Caroline have celebrated their silver wedding in 2011; even their relationship was formed behind counter in Peters.
Like his father, David trained at Schofields in Leeds, also taking a business studies course. Caroline was a 16-year-old Saturday girl when she joined Peters and started working full-time at the store as a management trainee, studying on day release at Huddersfield Technical College – enrolled on the same course that her son Joseph is now taking.
The Whittles are known for their amazing capacity to bounce back from difficulties. It is a strength that they have needed in both their business and private lives. They lost their cherished eldest child, Charlotte, who was born with a heart defect, 13 years ago at the age of 10– a truly devastating blow for the entire family.
After nearly losing the business 5 years ago they fought back and now face the new challenge of seeing Peters through the current recession. “After what we’ve been through we are now more experienced at dealing with the changing high street,” said David.


  • Family owned business
  • Central high street position
  • 20,000 square foot of Fashion
  • Top brand designer names
  • Fully air conditioned
  • In-house restaurant/bistro

Whittle family
David’s father Peter Whittle, is pictured  with his grandchildren when he retired in 1991. The children are, from left, Sally Andrews, Thomas Andrews, Rachael Burgin, Jonathan Whittle, Nicola Burgin and Charlotte Whittle.

Trading Hours
Monday – Saturday 9.00am – 5.30pm
Sundays 11.00am – 4.00pm

All bank holidays, apart from Christmas day and Easter Sunday, the store is open Sunday hours.